NEW YORK, May 11, 2017 – A global business-to-business marketing services powerhouse officially emerges. Through a combination of deep vertical knowledge, trusted audiences of millions of professional users in high-growth markets and innovative marketing engagement, marketing services, a part of the Informa Business intelligence division, helps marketers build programs that connect customers with the right information, at the right time.
Informa Business intelligence delivers leading brands, trusted by their audiences, in high–growth industries. For example:
“Our sophisticated marketing services formula delivers proven results. We make connections and match audience needs with marketing solutions,” said Kate Spellman, President Marketing Services and Communications, Informa Business intelligence. “With a trusted reach to millions of global decision makers and driven by our expertise in marketing engagement, we help marketers expand their market reach and grow their businesses. Our marketing services powerhouse is poised to continue to drive growth.”
Marketing services sits at the center of a marketer’s strategy. According to Forbes, the top marketing trends today are increased focus on customer experience, engaged and effective measurement, data-driven technology, personalization and content.
The lynchpins of Informa Business intelligence marketing services:
About Informa Business intelligence division
The Informa Business intelligence division provides specialist data, intelligence and insight to businesses, helping them make better decisions, gain competitive advantage and enhance return on investment. It has a portfolio of more than 100 digital subscription products, providing critical intelligence to niche communities within six core industry verticals: Pharma & Healthcare, Finance, Transportation & Law, Technology, Media & Telecoms, Industry & Infrastructure, and Agriculture & Food.
President Marketing Services and Communications
Informa Business intelligence
T: 212 204 4351