Undisputed leader
in the booming $153 Billion
natural products industry

Informing decisions with critical data

To meet the goal of 10% penetration into the natural products marketplace, a product developer from a worldwide consumer packaged goods company with more than $1 billion in sales dives into NEXT Trend’s ancient grain category to uncover a potential mix of ingredients that can be used to build their next new snackbar line.

Engaging vital business connections

A domestic coconut water manufacturer looking to grab a portion of the $153 billion market participates as a high profile exhibitor at Natural Products Expo, The world’s largest natural, organic and healthy products trade show with more than 100,000 attendees, to unveil a new line of energy drinks. They network with buyers from two of the nation’s largest supermarket retailers and walk away with a $4 million sales order and a distribution agreement for the next two years.

Advancing the way business gets done

A nutrition supplement manufacturer breaks into a new, untapped market by using NEXT Trend’s predictive analytics, then leverages Penton’s Natural Products & Food Group to conduct a research study analyzing the competitive landscape and brand sentiment among retailers. After launching product samples at Penton’s Natural Products Expo, the manufacturer follows up with marketing tactics to drive high return on advertising spend in Supermarket News and Natural Foods Merchandiser.

Penton Natural Products & Food provides tools and forums that help decision makers reach new markets and expand their business in natural, organic and healthy products and food.

Penton’s Natural Products & Food division is the undisputed leader in the fast-growing natural products industry, hosting the Natural Products East/West Expo, the world’s largest natural, organic and healthy products trade show with more than 100,000 attendees and offering critical data and insights with NEXT Trend. Penton is the forerunner in the restaurant industry with Nation’s Restaurant News, the leading information insight and event brand in the multi-unit foodservice operators market. Supermarket News is the leading information source for senior executives in the food retailing and distribution industry.

View our properties by market below or see the complete list of Natural Products & Food Capabilities.


  • Club Industry Show

    Club Industry Show is an annual trade show and conference serving the commercial fitness market. It includes an exhibit hall featuring the latest products, services, and technologies available to fitness professionals - an educational program accredited by 14 industry organizations and an array of informational and networking events.  

    The Club Industry Show is co-located with:

    • The CEO Summit is an invitation-only event for owners and CEOs only. Invitees are owners or CEOs of some of the top revenue-generating commercial clubs, medical wellness companies and club management companies in the United States. The CEO Summit addresses the unique issues of CEOs and owners at clubs of this size. 
    • The Club Industry Fitness Leadership Forum is a day-long forum targeted to top-level fitness facility owners and senior executives, which covers business practices and fitness trends that are affecting commercial clubs, nonprofits, medical wellness facilities, university rec centers and other fitness markets. The day is an opportunity to share your experience and learn from others through panel sessions, a keynote address, breakout sessions and networking time.
  • Club Industry.com

    Club Industry.com delivers breaking news, critical analysis and essential how-to advice on health and fitness facility management. It is delivered to management decision-makers covering the entire fitness industry, including multipurpose clubs/gyms, fitness-only clubs, YMCAs/JCCs, sports clubs/spas/hotels/resorts, colleges and universities, medical/wellness facilities, and government/military clubs.   It’s newsletter – Club Industry Newsbeat – reaches 17,000 with breaking news, people on the move, mergers and acquisitions, supplier news and industry trends.

    Capabilities:

  • Delicious Living

    DeliciousLiving.com is the essential resource for living a healthier lifestyle advising more than 250,000 monthly visitors to eat well, get fit, live green and stay healthy.  The site delivers in-depth stories, informative articles and product reviews with daily health news updates, web exclusives, thousands of searchable articles and recipes, expert editorial blogs, coupons, holistic treatment information and an active reader community. Delicious Living is the leading monthly healthy lifestyle magazine carried by more than 1,300 top natural products stores. The Delicious Living E-newsletter delivers weekly healthy lifestyle insights to over 50,000 subscribers with health news, featured recipes and product reviews, forums and more.

    Capabilities:

  • Engredea Show

    The tradeshow for the global supply market, Engredea showcases new ingredients, technologies, applications and services for healthy foods-and-beverages, dietary supplement/bioactive and nutricosmetic markets. Co-located with Natural Products Expo, Engredea cultivates innovation for tomorrow's best-selling products across food/ beverage, dietary supplement and nutricosmetic categories by offering hundreds of exhibits, formulation demos, networking events and education opportunities for the industry.  Its daily newsletter keeps over 12,500 industry leaders updated on breaking domestic and international news including research, regulatory, product, M&A, personnel, technology, licensing, financial and more. The Functional Ingredients E-newsletter is delivered twice monthly to over 15,000 subscribing manufacturers, distributors, retailers and suppliers and features breaking news, analysis, regulatory updates, new ingredients and science briefs.  In addition, the Functional Ingredients app is designed to build community and deliver compelling strategic, innovative, scientific content about functional ingredients and their applications in consumer products anytime, anywhere.

  • Food Management

    Food Management provides ideas for foodservice directors, managers and chefs through coverage of industry issues and events, operational topics and food trends that affect the noncommercial foodservice industry. It serves the professional, managerial, culinary, and operational interests of the total noncommercial foodservice market via all information platforms (magazine, digital, mobile and events).

    Capabilities:

  • Multi-Unit Foodservice Operators Conference

    The Multi-Unit Foodservice Operators Conference — better known as MUFSO — is the most comprehensive executive conference in the restaurant industry. In addition to the ever-popular leadership content, MUFSO features more than 30 educational sessions spread across discipline focused tracks including Operations, Culinary, Marketing, Restaurateur and Ideas.  MUFSO: Where Foodservice Leaders Meet.

  • Nation’s Restaurant News

    Nation’s Restaurant News is the #1 source of business intelligence for the key decision-makers in the $680 billion foodservice industry. NRN boasts the largest team of industry expert writers covering what restaurant operators need most: timely information that impacts their business and in-depth analysis of what the changes will mean.  That is why NRN is the media brand nearly 500,000 professionals turn to every month.

    Capabilities:

  • Natural Foods Merchandiser Magazine (NFM)

    Natural Foods Merchandiser is the leading trade publication reaching over 17,000 natural and organic product retailers, covering consumer trends, new products, market news, and retail strategies.  The NFM Natural Products Weekly E-newsletter reaches over 31,000 retailers, brokers and distributors delivering natural and organic product industry updates featuring breaking industry news, trends, new product reviews and Natural Products Expo updates.  In addition, NFM New Products E-newsletter is a monthly new products e-newsletter focuses exclusively on showcasing and promoting new product launches to more than 21,000 subscribers.

    Capabilities:

  • Natural Products Expo East

    Natural Products Expo East is the East Coast’s largest natural, organic and healthy products trade show featuring products from thousands of exhibitors and an excellent education program focused on your business.

    Co-located events include:

    • The Harvest Festival brings the organic community together at Natural Products Expo East with live music, exhibitor tabletops and food and drink in a lively outdoor setting.
    • All Things Organic/Organic Products Expo-BioFach America features thousands of certified organic products from 200 exhibits, informative education seminars and exceptional networking events.

    Capabilities:

  • Natural Products Expo West

    Attended by industry professionals from across the globe, Natural Products Expo West is the premier trade show for the natural, organic and healthy products industry, identifying the bestsellers of today and the trends of tomorrow.  Fresh Ideas Organic Marketplace is co-located with Natural Products Expo and connects organic retailers and buyers in a focused one-on-one sales and educational environment.

    Capabilities:

  • newhope360.com

    newhope360.com is the premiere digital marketplace where suppliers, manufacturers, and retailers come together to bring natural, organic, and healthy products to life. Powered by the publications and events of the Penton Healthy Lifestyle Group, and featuring the people, products and information needed to conduct business, newhope360.com addresses each segment of the product lifecycle from source to shelf.  Newhope360.com’s flagship e-newsletter, the Natural Products Daily E-newsletter, provides real-time industry news five days a week reaching over 15,000 professionals natural and organic industry professionals.

    Capabilities:

  • NEXT™

    A leader in the natural products space and creator/operator of the Natural Products Expo West an East, New Hope’s NEXT suite of forward-looking predictive solutions help consumer packaged goods manufacturers, retailers, suppliers, and investors identify hot product trends – well in advance of launch – by leveraging 35 years of expertise with natural products start-ups and exclusive research and market intelligence.

    Solutions include:

    • NEXT™ Accelerator:  NEXT Accelerator is a dynamic community that provides natural product entrepreneurs with the year-round insights, tools, mentorship, and access to service providers needed to launch new products and poise their businesses for long-term, sustainable growth.
    • NEXT™ Trend uses proprietary pre-shelf natural products data, future trend insights, consumer segmentation, intuitive advanced analytics, and industry expertise to help companies quickly recognize and act on emerging market opportunities.
    • NEXT Innovation Summit (NIS) is the premier education and networking conference for the health and nutrition industry. Attendees gain an understanding of the impact of "next generation" ingredients, emerging markets, consumer trend data, and regulatory constraints.
  • Nutrition Business Journal (NBJ)

    NBJ is delivers nutrition industry intelligence via e-newsletters, research reports, data charts, web seminars, and consulting.  The NBJ Summit is an invitation-only conference where progressive health and nutrition industry executives discuss strategic issues, market conditions, competitive challenges and branding/product strategies. The NBJ/Engredea Weekly E-newsletter delivers news & analysis, trends, intelligence and commentary to 18,000 nutrition industry professionals across the value chain. Features articles, blogs and videos touching on crucial issues and challenges facing the sector.

  • Restaurant Hospitality

    Restaurant Hospitality is dedicated to serving the information needs of independent, local and regional restaurants chains as well as hotels/resorts and more. Food and beverage, consumer/industry trends, technology, operations, equipment and food safety, Restaurant Hospitality covers the areas that restaurateurs need to succeed via all information platforms (magazine, digital, mobile and events).

    Capabilities:

  • Supermarket News

    Supermarket News provides news, trends, solutions and insights from the largest and most experienced team of editors covering the industry. SN has the highest quality reach of any nationally paid circulated information and insight product. SN is geared to executive decision-makers in the food retailing and distribution industry, offering in-depth analysis and forward-looking content across platforms including print, online and mobile.

    Capabilities: