A corn farmer managing 2,500 corn acres in Illinois needs to track and understand domestic and world corn supplies and market prices to adjust production and strategically manage crop marketing for maximum profit. Penton’s Farm Futures Daily, a twice-daily commodity reporting and analysis tool, provides the market reporting, analysis and insight to help track corn supply, current and futures market prices to meet these goals and maximize the farm’s efficiency.
A farmer with 10,000 acres of soybeans in Brazil comes to the Farm Progress Show, the nation’s largest producer-attended outdoor agriculture event, to learn about the latest seed and equipment technology. He meets with several manufacturers and learns about a new seed technology that is more drought tolerant and controls more crop pests. With the new seed, he can increase his crop production profits by 2% for the coming season.
A specialty chemical manufacturing company partners with Penton to create TractorLife.com, a unique, mobile-friendly content channel for agriculture specialists responsible for managing highly valuable equipment. The end-to-end marketing strategy includes original content that educates and moves farmers toward purchase decisions. Data-driven automated marketing campaigns through Penton’s agriculture titles yield engagement far exceeding industry standards for the market (click-through rates of 21%+).
Penton Agriculture is the largest, most diversified agriculture information business in North America. We connect our users to two million farm and ranch decision-makers and influencers, representing the top 85% of the nation’s annual agricultural gross domestic product. Our brands include two of North America’s top agriculture shows, the Farm Progress Show and Husker Harvest Days, and well-established digital brands such as Farm Press, Farm Progress, Corn + Soybean Digest and BEEF. The Farm Progress Show, the largest outdoor event, hosts the largest gathering of ag producers, exhibitors and media covering the U.S. ag market.
View our properties by market below or see the complete list of Agriculture Capabilities.
Our Data Solutions provide the nation's most complete and in-depth proprietary market profile data, FSA data, database development and management. Go beyond agriculture with Penton SmartReach data overlays and lists to boost your market reach and customer qualification.
Data Solutions includes:
BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Via a synergy of products, BEEF provides information to help producers more efficiently, cost-effectively, and profitably manage their businesses.
BEEF Vet is a stand-alone publication providing insight for bovine veterinarian practitioners serving beef producers. It focuses on tools, strategies and business practices that can be deployed to build a successful veterinary practice in today's changing business environment. BEEF Vet is published quarterly publication to its audience of 6,300 veterinarians in beef cattle practice.
Corn + Soybean Digest is an information resource for high-acreage corn and soybean growers by providing in-depth "think different" insight for maximizing crop inputs and production. Users engage with Corn + Soybean Digest using our platforms.
Expand your producer touch points with Penton Agriculture's Digital Ag Hub. Web, mobile-text, mobile-Web, social media, eNewsletters, custom eBlasts, apps, native, custom services … more. A full spectrum of developed digital access points are possible when you — Put the Power of Penton to Work for You. Combine our products and services to maximize your customer engagement. Penton Agriculture’s custom digital services that includes development of apps, websites, newsletters, and marketing services. Our app development includes hosting for many of the nation's leading agriculture events. A few examples of our extensive array of services include social media eListening, search engine marketing, Audience Extension and more – including eyetraffic™, IndustryVoice™.
Farm Futures presents business and marketing tools for large-scale, profitable producers across the U.S. Its experienced and respected staff delivers content for its magazine website and apps. The Farm Futures Summit is the industry's cornerstone interactive seminar for inspiring large-scale producers with profit-making, marketing and business management ideas. The Farm Futures Ag Finance Boot Camp provides information to help producers learn recordkeeping and related beginning-level financial background for farms.
Farm Industry News is the agriculture industry's source for in-depth coverage of technology and trends that shape U.S. agriculture. Its content presents tools row crop producers need to maximize their farm investment with hands-on focus that shares product and tech usage information.
Farm Press consists of four distinct, regionally edited publications and e-newsletters that serve high-income farmers across the Sunbelt with timely and reliable information. With daily, weekly, and multi-monthly frequency, Farm Press addresses all production and marketing aspects of Sunbelt Crops with additional emphasis on legislative, environmental and regulatory issues.
Farm Progress Show is the nation's largest producer-attended outdoor ag event. The show rotates between two permanent biennial sites located in Decatur, IL and Boone, Iowa. The annual event draws attendance and exhibitors nationally (average 46 states) and internationally. Manufacturers use this show for their major new product introductions. The event is held on 600 acres and includes an 80-acre exhibitor field, live-action field demonstrations, Cattle handling demonstrations, Ride 'n Drive new tractors and combines, seminars and more. 2016 marks its 63rd annual show.
Feedstuffs provides news and insight for the feed, grain and animal production industries. Its properties include a monthly magazine, guidebooks and priority reports, website, newsletters, technical references and the information resource that provides consumer and industry education information, "connecting the farm to the fork," FoodLink.
The Hay & Forage Expo is the nation's largest two day hay event for hay and forage producers to learn about the latest technology and practices. The nation's key hay and forage industry suppliers exhibit and participate in live-action equipment demonstrations, crop plots and more. 2016 marks the 30th annual show.
Husker Harvest Days is the World's Largest Totally Irrigated Working Farm Show™. The event is held annually on its permanent site near Grand Island, NE. The show draws attendance from 23 states. Highlights of this event include its exhibitors on an 80-acre exhibit field, live-action field demonstrations, Ride 'n Drive area, cattle handling demonstrations and additional attractions. 2014 marks the 37th annual show.
National Hog Farmer serves professional pork producers in a variety of media with in-depth news and production information pertinent to profitable pork production.
Penton Agriculture Broadcasting provides weekday online and radio programming for 110 affiliate stations across the nation with two daily programming cycles; marketing for the weekly This Week in Agribusiness TV program hosted by Max Armstrong and Orion Samuelson; marketing for the weekly WGN Radio Saturday Morning Show, also hosted by Max and Orion; and custom video and audio production.
Penton Ag's state and regional magazines, websites, daily newsletters and apps are locally focused to deliver agronomic information for producers within 13 key states and regions. The publications deliver local editorial depth, reader engagement and 48-state coverage with 17 titles.
The Ag Data Conference gives producers access to leading ag data industry ideas and resources to help them harness the power their operational data and further optimize their bottom lines.
The event is organized by the editorial teams from the industry-leading information brands Corn+Soybean Digest, Farm Futures and Farm Industry News. The conference is designed to help producers advance their data handling skills and will answer the question: How do I build a successful data strategy for my farm that improves my business, both short and long term? Attendees will walk away with immediate action items to implement, while gaining a better understanding of where ag’s big data potential is headed in the coming years.