More than 85% of the nation's
agricultural GDP
is produced by Penton clients

Informing decisions with critical data

A corn farmer managing 2,500 corn acres in Illinois needs to track and understand domestic and world corn supplies and market prices to adjust production and strategically manage crop marketing for maximum profit. Penton’s Farm Futures Daily, a twice-daily commodity reporting and analysis tool, provides the market reporting, analysis and insight to help track corn supply, current and futures market prices to meet these goals and maximize the farm’s efficiency.

Engaging vital business connections

A farmer with 10,000 acres of soybeans in Brazil comes to the Farm Progress Show, the nation’s largest producer-attended outdoor agriculture event, to learn about the latest seed and equipment technology. He meets with several manufacturers and learns about a new seed technology that is more drought tolerant and controls more crop pests. With the new seed, he can increase his crop production profits by 2% for the coming season.

Advancing the way business gets done

A specialty chemical manufacturing company partners with Penton to create TractorLife.com, a unique, mobile-friendly content channel for agriculture specialists responsible for managing highly valuable equipment. The end-to-end marketing strategy includes original content that educates and moves farmers toward purchase decisions. Data-driven automated marketing campaigns through Penton’s agriculture titles yield engagement far exceeding industry standards for the market (click-through rates of 21%+).

Penton provides the agricultural industry
with an unsurpassed array of marketing tools and information resources

Penton Agriculture is the largest, most diversified agriculture information business in North America. We connect our users to two million farm and ranch decision-makers and influencers, representing the top 85% of the nation’s annual agricultural gross domestic product. Our brands include two of North America’s top agriculture shows, the Farm Progress Show and Husker Harvest Days, and well-established digital brands such as Farm Press, Farm Progress, Corn + Soybean Digest and BEEF. The Farm Progress Show, the largest outdoor event, hosts the largest gathering of ag producers, exhibitors and media covering the U.S. ag market.

View our properties by market below or see the complete list of Agriculture Capabilities.