Informa Business intelligence Launches B2B Proprietary Content Platform — Delivers 82% Ad Viewability, Page Views and Click-Through Rates Jump

NEW YORK, June 1, 2017 /PRNewswire/ — A new digital platform for the B2B marketplace has launched. Aggregate averages show digital ad viewability rates increased to 82%, more than 30 points over industry averages. Page views per visit increased 26% and overall click-through rates have followed. Informa Business intelligence launched a new proprietary content platform to over 50 sites, which will grow to 80 by the end of the year. The new, user-focused design has produced higher levels of engagement with content as well as increased ad interaction.

“We’re raising the bar on how marketers engage with audiences,” said Richard Stanton, Chief Digital and Innovation Officer, Informa Business intelligence. “The center of our platform approach is our deep understanding of data and our audiences. This strategy has enabled us to build a platform that offers advertisers powerful marketing opportunities as well as rich analytics to help them meet their business goals.”

The sites are optimized for mobile devices using a responsive design and include an improved overall user experience emphasizing real-time interactions and deep content engagement. Features include:

  • Modern design
  • Infinite scroll content pages to increase user engagement
  • Richer content visuals (videos, images, galleries, infographics, etc.)
  • Faster page loading

With increased content consumption, prominent ad locations, higher visitor engagement, and improved click-through rates, marketers can better connect with audiences. The new features for marketers include:

  • Improved ad viewability
  • Ad positions provide optimal visibility within content
  • Multiple new ad units such as rich media, expandables, and high-impact banners
  • Advanced targeting capabilities
  • Enhanced sponsored and native content formats

Visit WealthManagement.com, IoT Institute and Energy Times to see how Informa Business Intelligence has re-engineered the user experience.

ABOUT BUSINESS INTELLIGENCE / INFORMA
Business intelligence, a division of Informa, is deeply rooted in niche industry knowledge helping customers make good business decisions and gain competitive advantages. With a portfolio of digital subscription products and critical market intelligence, Business intelligence also combines marketplace knowledge and audience engagement with full service marketing expertise to create an environment where clients can accelerate their businesses.

To learn more about the new Business intelligence division, visit: http://informa.com/divisions/business-intelligence/.

Media Contact
Kate Spellman
President Marketing Services & Communication
Informa Business intelligence
kate.spellman@penton.com
212 204 4351

SOURCE Informa Business intelligence

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