Informa Business intelligence Buildings’ Portfolio Now Delivered through its Proprietary Content Platform

 

Offers Higher Levels of Content Engagement and Increased Ad Interaction; Adds New Topics Essential to Buildings Professionals

NEW YORK, June 28, 2017 /PRNewswire/ — The smart building market, estimated to grow to $24.73 billion by 2021, is creating an upsurge in demand for smart building technology solutions. (MarketsAndMarkets) The Informa Business intelligence Buildings’ portfolio plays a vital role delivering critical business insights to smart building and infrastructure professionals to inform their decisions as they implement and maintain new smart building technologies. Officially today, the Buildings’ portfolio, which includes industry leading brands such as Electrical Construction & Maintenance (EC&M), Electrical Wholesaling, Electrical Marketing, HPAC Engineering, Contracting Business, Contractor and American School & University, is now delivered through the Informa Business intelligence new business-to-business content platform.

The new, user-focused design delivers higher levels of engagement with content and increased ad interaction through a fresh, modern user interface. The sites are optimized for mobile devices using a responsive design and include an improved overall user experience emphasizing real-time interactions and deep content engagement. Features include: modern design, infinite scroll content pages to increase user engagement, richer content visuals (videos, images, galleries, infographics, etc.) and faster page loading.

The new functionality targeted to enhance ROI for marketers includes: improved ad viewability, optimal visibility of ads within content, new ad units including rich media, expandables, and high-impact banners, advanced targeting capabilities and enhanced sponsored and native content formats. Aggregate averages show digital ad viewability rates increased to 82%, more than 30 points over industry averages. Page views per visit increased 26% and overall click-through rates have followed.

“From connected lighting to intelligent building management systems with renewables integration, the advancements in smart buildings enable building owners to move from energy savings and improved occupancy utilization toward occupancy comfort and improved productivity. When we see measurable increases in productivity, the ROI is very high,” said Linda Reinhard, Buildings’ Market Leader, Informa Business intelligence. “We understand the smart building and infrastructure ecosystem from both a user and marketer’s perspective. Our new content platform is encouraging deeper engagement by delivering Buildings professionals with the right content, at the right time to make critical decisions. We then offer advertisers powerful marketing opportunities to reach those users at each stage of the buying cycle.”

The Buildings’ portfolio includes new topics focused on shaping the future of smart buildings and infrastructure including: Energy Management, Distributed Energy Resources, Intelligent Buildings, Connected Lighting and Building Automation Systems.

For more information about the Informa Business intelligence Buildings’ brands, visit: http://ebmarketing.penton.com/brands/

ABOUT INFORMA
Contracting Business, CONTRACTOR, Electrical Construction & Maintenance, Electrical Wholesaling, Electrical Marketing and American School & University are part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping them connect and learn, and creating and providing access to content and intelligence that helps people and businesses work smarter and make better decisions faster.

Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed on the London Stock Exchange and is a member of the FTSE 100.

MEDIA CONTACT:
Angie Gates
Director, Marketing
Contracting Business, Contractor, Electrical Construction & Maintenance, Electrical Wholesaling, Electrical Marketing and American School & University
Angie.Gates@penton.com

SOURCE Informa Business intelligence

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