Editorial Focus: PROMO provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO takes a "What Works and Why" approach to its coverage, providing information on important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.

Target Audience: PROMO serves senior-level corporate and marketing executives at Fortune 500 firms, leading consumer products and services companies, and top agencies.