Editorial Focus:
American Printer focuses on integrating tomorrow's technology with today's management challenges. The editorial provides pertinent coverage of product introductions, industry trends, and real-life strategies to implement these technological developments for enhanced productivity and profitability.

Target Audience:
American Printer serves the printing and lithographic industry including its allied manufacturing and service segments, such as general commercial printers, publication printers, rotary business forms printers, book printer-manufacturers, converters, daily newspapers, nondailies and shoppers, noncommercial printers, trade plants (nonprinting), dealers in graphic arts equipment, and manufacturers of graphic arts equipment and supplies.