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Healthy Indicator for Trade Show Industry

BOULDER, Colo. (March 4, 2010) - Natural Products Expo West 2010 (www.expowest.com) will have more exhibits this year than in 2009, a healthy indicator for the trade show industry. The event recently signed its 3013th booth for 2010.

Natural Products Expo West will encompass more than 1 million square feet of education, community building events and exhibits featuring natural, organic and specialty foods, supplements, health and beauty, natural living, organic, and pet products. The trade show, produced by New Hope Natural Media, a division of Penton Media, will be held March 11-14, 2010 at the Anaheim Convention Center in California. Natural Products Expo West ranked No. 69 on the Tradeshow Week listing of the top 200 shows produced in the U.S. in 2008 based on overall square footage.

In a time when marketing budgets are being reduced, companies continue to rely on making long-lasting business connections through face-to-face contact and relationship building opportunities. This year Expo West will feature numerous opportunities to network with professionals and peers including a Live Music Party with Julian Marley, a Welcome Reception celebrating Natural Products Expo’s 30th year in Anaheim and the 7th Annual Organic Beer and Wine Festival.

“2009 was a challenging year for organizers and exhibitors alike, but the value surrounding in-person events remains strong” said Alan Peterson, senior vice president, Tradeshow and Conference Group, New Hope Natural Media. “Natural Products Expo West is a launch pad for hundreds of new products and provides a venue for companies to connect and overcome challenges they face in the current business climate.”

Natural Products Expo West 2010 is currently tracking 5 percent ahead in registered buyers. Last year’s record breaking event attracted 53,000 professional industry members to Anaheim. According to Nutrition Business Journal, U.S. nutrition industry sales totaled approximately $110 billion in 2009.

Natural Products Expo West is open to a professional audience of manufacturers, buyers, and industry members. It is NOT open to the general public. To register visit: http://www.expowest.com.

NOTE: Press registration online close March 1, 2010. To register visit: www.expowest.com/media.  

New Hope Natural Media (www.newhope.com), a division of the Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

Penton Media is the largest independent business-to-business media company in the U.S., serving more than 6 million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

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