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PEGGY SCHECTER JOINS PENTON AS STRATEGIC SALES DIRECTOR
Accomplished Multi-platform Exec Will Lead Small- and Medium-Sized Business Initiative
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NEW YORK, NY/APRIL 23, 2013 — Veteran sales and marketing executive Peggy Schecter has joined Penton as Strategic Sales Director, the company announced today. It’s a new position created to develop multi-platform marketing programs targeting small- and medium-sized businesses (SMB). Penton products and services currently reach more than three million SMB users.
Schecter brings more than 20 years of experience in media and business information management and sales to the position, with specific expertise developing business and custom integrated marketing solutions for leading technology companies. She most recently served as Advertising Sales Manager, East, for Synacor Portal Group, a leading multi-platform multimedia technology company.
Schecter reports to Senior Vice President, Marketing, Kate Spellman, who joined Penton in January from UBM Studios.
“As Penton accelerates innovation to serve the dynamic digital, data and networking needs of our diverse B2B user communities, we’re uncovering corresponding large-scale opportunities to engage marketers more deeply with SMBs,” said Spellman. “We are perfectly positioned to target these users with the right content in the right context, and Peggy Schecter, with her formidable track record of delivering exceptional sales results in multiple industries, is the perfect person to represent this capability to the companies that want to reach them.”
Schecter is based in Penton’s New York City office.
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this
engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at www.penton.com.
Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.
Director, Corporate Communications
Phone: (212) 204-4259