Engage with active decision makers and content users that have elected to hear about your products and services.
A great campaign always involves great strategy. This package will allow you to team up with our Online Marketing Directors to craft a marketing campaign plan that includes creative development and audience targeting.
CUSTOM TARGETED E-MAIL
Pinpoint your target market with a custom e-mail. We’ll work with you to help select the audience, set up the e-mail campaign and get it into the market. All e-mails come with a tracking report that details opens, clicks, CTOR, social engagement and more so that you can assess your campaign’s performance.
3 TOUCH PROGRAM
Marketing experts agree, the best way to develop brand recognition, engagement and, ultimately, sales is by touching your prospects multiple times. Penton SmartReach’s 3 Touch Program enables you to roll out with customized, targeted eDeployments at one low price, ensuring that you get maximum visibility in your target area.
MATRIXED TEST PROGRAM
Got a million ideas but don’t know where to start? Test them out to see which ones have legs and can drive sales for your company. SmartReach’s Matrixed Test program enables you to test multiple variables including subject line, creative, geo targeting, title segmentation, messaging, and more.
Automatically follow up your warmest leads with triggered messaging based on user engagement. Our multi-touch process allows you to follow up your targeted eDeployments with a second e-mail to opens and clicks, and a third to non-opens.
Need more insight on who your customers are? This service analyzes your existing customer base and provides a comprehensive report providing critical business intelligence that you can use to better target and engage your customers.
Customers can’t respond to your marketing if they never see it. Penton SmartReach™ offers data hygiene services to help you increase deliverability and exposure.
• E-mail appending
• Data cleansing
• SIC & NAICS code appending
PENTON BANNER ADVERTISING
Multiply your impact! Combine your email or postal list with a banner ad targeted specifically to your prospect market. Penton SmartReach ads get visibility from those that are active users with our award-winning content.
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