16 million business 
decision makers

Targets with
intelligent data Penton SmartReach - your intelligent data source for effective direct response marketing.

 

Penton SmartReach - self reported demographics from Penton brands.
17 Markets Represented
OVER 16 Million Decision Makers
236 Countries
Penton SmartReach - your message gets to decision makers who will be interested. Cross-Channel Marketing

Engage with active decision makers and content users that have elected to hear about your products and services.

Choose from these marketing programs:

CONSULTATIVE SERVICES

A great campaign always involves great strategy. This package will allow you to team up with our Online Marketing Directors to craft a marketing campaign plan that includes creative development and audience targeting.

CUSTOM TARGETED E-MAIL

Pinpoint your target market with a custom e-mail. We’ll work with you to help select the audience, set up the e-mail campaign and get it into the market. All e-mails come with a tracking report that details opens, clicks, CTOR, social engagement and more so that you can assess your campaign’s performance.

 

 

 

3 TOUCH PROGRAM

Marketing experts agree, the best way to develop brand recognition, engagement and, ultimately, sales is by touching your prospects multiple times. Penton SmartReach’s 3 Touch Program enables you to roll out with customized, targeted eDeployments at one low price, ensuring that you get maximum visibility in your target area.

 

 

 

MATRIXED TEST PROGRAM

Got a million ideas but don’t know where to start? Test them out to see which ones have legs and can drive sales for your company. SmartReach’s Matrixed Test program enables you to test multiple variables including subject line, creative, geo targeting, title segmentation, messaging, and more.

 

 

BEHAVIORAL TARGETING

Automatically follow up your warmest leads with triggered messaging based on user engagement. Our multi-touch process allows you to follow up your targeted eDeployments with a second e-mail to opens and clicks, and a third to non-opens.

 

 

CUSTOMER PROFILES

Need more insight on who your customers are?  This service analyzes your existing customer base and provides a comprehensive report providing critical business intelligence that you can use to better target and engage your customers.

DATA HYGIENE

Customers can’t respond to your marketing if they never see it. Penton SmartReach™ offers data hygiene services to help you increase deliverability and exposure.

Services include:
• E-mail appending

• Data cleansing

• SIC & NAICS code appending

 

 

PENTON BANNER ADVERTISING

Multiply your impact!  Combine your email or postal list with a banner ad targeted specifically to your prospect market. Penton SmartReach ads get visibility from those that are active users with our award-winning content.

Contact a member of the
Penton SmartReach team today.

Strategic Partnerships

JOANN KROPP
VP, Customer Data Solutions

Broker Inquiries

ROSALIE GARCIA
Strategic List Sales Manager

(913) 967-1377
rosalie.garcia@penton.com

 

MARY RALICKI
Online Marketing Director

(913) 967-1377
mary.ralicki@penton.com

 

Sales Inquiries

JUSTIN LYMAN
Online Marketing Manager

(212) 204-1377
justin.lyman@penton.com

ZACH SHERMAN
Online Marketing Manager

(212) 204-4347
zack.sherman@penton.com

SARAH NOWOWIEJSKI
Online Marketing Manager

 

    © Penton 2014  |  1166 Avenue of the Americas | NY, NY  10036