Research

Whether analyzing purchase intentions, buying power or product perception,
Penton's research capabilities provide on-target market intelligence.  From identifying marketplace competition and concerns, to looking for new product potential, customers receive actionable market information that is accurate and timely.

Examples of the reports available include:
  • Demographic/Market Profiles
  • Purchasing Practices
  • Brand Preference/Share-of-Mind
  • State-of-the-Industry
  • Salary Surveys
  • Advertising Effectiveness
  • Industry White Papers

The Penton team can also customize a market-specific research study. Penton's research team of highly accredited custom research experts is experienced and knowledgeable in specific industry sector research.  Our expertise is backed by a proprietary database of more than 3 million business-to-business names, providing access to an engaged and reliable audience of willing participants for market studies.

Please use the links below to find out about the Industry-specific research and market information available.  Or to learn more about custom research studies, visit Penton's custom media section.